We are spirits importers


JBE Imports


JBE Imports are a UK Importer and Distributor of premium spirits, with a growing portfolio of products. We work closely with all our brands as ambassadors and brand developers using our strong relationships with wholesalers, retailers, premium bars, restaurants, and drink enthusiasts to have our portfolio appreciated in the UK.



We source premium spirits from around the world 


Bringing best quality European wines to a UK market 


We bring superior bitters produced in Canada to the UK 


We work as an agency to build brands in the retail sector 

Great Choices

Ron Cubay - the pearl of Cuban Rum...

Ron Cubay was created in 1964 in Santo Domingo, Villa Clara with the aim of continuing the tradition and preserving the customs and traditions of Cuba. Santo Domingo is in the centre of the island and was called “The Taste of the Centre”..

From the beginning it was the pearl of Cuba and was intended only for domestic consumption, Cubay is produced in the central production unit of the island, named “Agustin Rodriguez Mena” and has the Protected Designation of Origin of Cuba, while its production process has been registered as a Cultural Heritage of the Nation of Cuba.

All the products of the Ron Cubay family are produced from Cuban sugarcane following the traditional recipes and procedures, which the Cuban Masters of Rum have indicated. The best type of sugarcane due to climate is that found in Cuba. A blend of this molasses, yeast and purer water is left to ferment for several days. In this way, the Rum Masters take the best aguardiente and let it mature in American barrels. Aguardientes are mixed to create different kinds of rum bases. 

These bases are aged for as long as necessary until they are suitable for final blending or are selected for further maturation. 

Finally, bases of different ages are mixed with the secret recipes of the Masters for the final result that gives rum the character, taste and authenticity of Cuba. .

Ron Cubay expressions available in the UK are:

Ron Cubay Blanco - Ron Cubay Carta Dorado - Ron Cubay Añejo Suave - Ron Cubay Añejo 7yr - Ron Cubay Reserve 10yr - Ron Cubay Extra Viejo - Ron Cubay Extra Añejo. 


Merry Mojito

50ml Ron Cubay Añejo Suave, 

½ Orange in wedges, 

10 Mint leaves, 

5ml Cinnamon Syrup, 

Ginger Beer. 

In a glass add Orange and cinnamon and muddle, add mint leaves and crushed ice, add Rum and mix well. Top with more ice and Ginger beer. Garnish with charred Orange & Mint Sprig


Ponche Creme

Ponche crema is a creamy, eggnog-like beverage that is commonly served during the holiday season in Cuba. It is made with a base of milk, sugar, and eggs, which are heated and stirred together until thick and creamy. The mixture is then flavored with vanilla, cinnamon, and nutmeg, and rum is added to taste. Here is a basic recipe for ponche crema:


2 cups of milk, 

1/2 cup of sugar, 

4 egg yolks, 

1 teaspoon of vanilla extract, 

1/2 teaspoon of ground cinnamon, 1/4 teaspoon of ground nutmeg, 

1/2 cup of Ron Cubay Añejo 7yr rum (or to taste)


In a medium saucepan, combine the milk, sugar, and egg yolks. Cook over medium heat, stirring constantly, until the mixture is thick and creamy, about 10 minutes. 

Remove the saucepan from the heat and stir in the vanilla extract, cinnamon, and nutmeg. Let the mixture cool to room temperature. Stir in the rum, to taste. Serve the ponche crema chilled, garnished with additional cinnamon or nutmeg, if desired. Enjoy!

About Us


At JBE Imports, we are passionate spirits importers dedicated to fostering organic growth and building exceptional brands. With 20 years of experience in the industry, we pride ourselves on providing full support to our partners, forming strong and lasting partnerships. 

We go beyond mere importation; we are spirits education advocates, empowering our partners and consumers with knowledge and appreciation for the world of spirits. As activation specialists, we believe in bringing brands to life through innovative and engaging experiences. 

At JBE Imports, our mission is to be the leading importer that not only introduces outstanding spirits to the market but also acts as a trusted advisor, guiding our partners towards success. Together, we'll create a vibrant and thriving spirits industry, fueled by passion, expertise, and unwavering commitment to excellence.