We are spirits importers

 

JBE Imports

BRINGING PREMIUM SPIRITS TO THE UK

JBE Imports are a UK Importer and Distributor of premium spirits, with a growing portfolio of products. We work closely with all our brands as ambassadors and brand developers using our strong relationships with wholesalers, retailers, premium bars, restaurants, and drink enthusiasts to have our portfolio appreciated in the UK.

 

Spirits

We source premium spirits from around the world 

Wines

Bringing best quality European wines to a UK market 

Bitters

We bring superior bitters produced in Canada to the UK 

Agency

We work as an agency to build brands in the retail sector 

Great Choices

Featured Brand

Rhum St Barth

 

A little bit of History

Rhum St Barth was established by Severine and Mikael Silvestre in 2010. Rhum St Barth celebrates island living with rhum taking centre stage in cocktails, featuring a range of non-AOC Agricole expressions from the French Caribbean Island of Guadeloupe. 

Our purpose is to create rhum that makes exceptional cocktails, allowing Agricole to take you to new places, challenging the notion that fine rums are only aged or crafted from molasses or from one specific island. 

Agricole makes up only 5% of the overall rum category but has a history dating back as long as molasses-based rum. 

More than a ti’ punch – the vegetal notes and aromas are unique to create classic cocktails and provide a base to generate tastes that are reminiscent but hard to pin down. 

To add Agricole to a daiquiri will be a different experience of rhum, but a Mai Tai isn’t the same without it. Agricole has a place in cocktails of old and new.

 


 

50% - Rhum St Barth Original Range

Rhum St Barth is a French Style of Rhum, made from sugarcane juice, not molasses

Rhum St Barth Blanc Agricole is 50% ABV. 

Our rhum is non-AOC, coming from Guadeloupe. 

Stand out in a ‘ti punch, Rhum St Barth is aromatic and flexible enough for a Mai Tai, daiquiri, mojito, and many other rum based recipes, as well as own creations.

TASTING NOTES

Nose: ripe banana, fresh green grass, sea air, sesame. 

Palate: coating the mouth with green bell pepper & sweet pears, before drying out to celery, dried grass & white pepper. 

Finish: lingering suggestion of melon & pear, with subtle minerality underlying the fruit flavours.

 


 

Se Mettre Au Vert

Se mettre au vert is a range of rhums designed specifically with mixing in mind. The ‘green’ fresh rhum Agricole rhum notes in your glass shine through in cocktails with hints of citrus, grassy notes, saline minerals, vegetative honey, and an oily finish to produce the finest cocktails.

44% - Se Mettre Au Vert

Rhum St Barth Blanc Agricole is 44% 

Rhum St Barth is a French Style of Rhum, made from sugarcane juice, not molasses.

44% ABV and is designed for mixing and as a tool for bartenders to create cocktails. 

Our rhum is non-AOC, coming from Guadeloupe. 

Designed with creativity and mixing in mind, Se Mettre Au Vert provides versatility for the drink maker, and a softer balance for the drinker, yet the Agricole still shines through making it distinctive as a Rhum St Barth Agricole cocktail.

TASTING NOTES

Nose: floral, predominantly honeysuckle and jasmine, poached pear, sesame and sea air, grassy green banana.

Palate: tropical fruits, sweet grass and flint coating the mouth.

Finish: juicy tropical fruits and vanilla, giving way to sea air and dry grass.

 


 

68% - Intensitié - Se Mettre Au Vert

Rhum St Barth is a French Style of Rhum, made from sugarcane juice, not molasses.

Rhum St Barth Blanc Agricole is 68% ABV.

Our rhum is non-AOC, coming from Guadeloupe. 

Crafted specifically to enhance a richer flavour experience, Rhum St Barth Intensité heightens the aromas and character of fresh sugarcane juice with hints of herbal honey, green citrus, and vegetal notes. Enjoy a long finish sipping a ‘ti punch, or as an addition to enliven cocktails..

TASTING NOTES

Nose: ripe banana, fresh green grass, sea air, sesame.

Palate: coating the mouth with green bell pepper and sweet pears, before drying out to celery, dried grass and white pepper.

Finish: lingering suggestion of melon and pear, with subtle minerality underlying the fruit flavours.

 


 

A new look and feel...

In line with our aim to celebrate island living, a simplified refreshed look of our packaging links to our premium product positioning but offers a glimpse into the world of St Barth. Our design hints to St Barth’s Swedish history and ornate architrave designs, with vibrant jewel colours hues that can be seen around the island. Providing lighter tensile glassware for frequent use by bartenders and ease of recycling by exchanging our frosted bottles has saved our shared environment over 7650 kg of carbon entering our atmosphere.

 


Traditional Drinks

We aim to enjoy exceptional cocktails created with our Rhums. From the elemental to the ornate, Rhum St Barth Agricole will always shine through with signature fresh sugarcane juice aromas and flavours.

 

Guadeloupe-Style Ti’ Punch

Recipe:

50ml R. St Barth rum

2 teaspoons cane sugar

Small wheel cutting of lime.

Method: Put the sugar in a cocktail glass and squeeze and drop preferred amount of lime wheels. Muddle until the sugar is dissolved, leaving the wedge in the glass, pour the rhum, stir and enjoy.


 

Junglebird

 

Recipe:

30 ml Rhum St Barth Blanc Rhum Agricole 44%

25ml La Forza Rum

15 ml Campari Bitter

50 ml Pineapple juice

15 ml Lime juice

12.5ml Cane syrup

Ms Better’s Bitters to top.

Method:  Shake all ingredients and strain into a glass filled with crushed ice. Top with additional crushed ice before serving.

Garnish: Plumage to resemble birds feathers, Maraschino Cherry


About Us

Passion
Expertise
Commitment

At JBE Imports, we are passionate spirits importers dedicated to fostering organic growth and building exceptional brands. With 20 years of experience in the industry, we pride ourselves on providing full support to our partners, forming strong and lasting partnerships. 

We go beyond mere importation; we are spirits education advocates, empowering our partners and consumers with knowledge and appreciation for the world of spirits. As activation specialists, we believe in bringing brands to life through innovative and engaging experiences. 

At JBE Imports, our mission is to be the leading importer that not only introduces outstanding spirits to the market but also acts as a trusted advisor, guiding our partners towards success. Together, we'll create a vibrant and thriving spirits industry, fueled by passion, expertise, and unwavering commitment to excellence.