Welcome "The Japanese Bitters" to JBE Imports – The UK’s Bitters Experts

We are thrilled to announce that “The Japanese Bitters” has officially joined the JBE Imports family, cementing their place among the most esteemed bitters experts in the UK. Known globally for their meticulous craftsmanship and devotion to quality, The Japanese Bitters brings a unique and refined approach to the world of cocktail enhancement.

Founded by industry visionary Yuki Yamazaki, The Japanese Bitters was established with a mission to capture the essence of Japan’s rich natural and culinary heritage. Each bottle is handcrafted in Tokyo using only the finest local botanicals, carefully selected and blended to achieve an unparalleled depth of flavour and aroma.

Recognized for their precision and artistry, The Japanese Bitters range includes Yuzu, Shiso and Umami bitters—each designed to enhance cocktails with distinctive, authentic Japanese notes. These expressions are crafted using traditional methods that honour both the history of bitters and the bold, innovative spirit of modern mixology. Now, as part of their partnership with JBE Imports, The Japanese Bitters is launching an exciting new Liqueurs range. Inspired by the same commitment to excellence and authenticity, these liqueurs aim to elevate cocktail experiences with sophisticated, layered flavours derived from premium Japanese ingredients.

New products launching in the UK.

Sakura Bitters | 100ml | 27%

Sakura Bitters combines the floral fragrance of cherry blossoms with the delicate saltiness of salted Sakura leaves. Among all bitters, it stands out as one of the most transformative, capable of adding both a floral and umami depth to any cocktail. Simply add Sakura Bitters to your classic or signature cocktails to experience a unique twist of Sakura’s fragrant elegance

Hinoki Bitters | 100ml | 27%

Hinoki Bitters is a beautifully aromatic bitters inspired by Japan’s traditional Hinoki wood. It pairs exceptionally well with dry vermouth, making it the perfect addition to a Dry Martini. Adding Hinoki Bitters to cocktails like the Manhattan enhances the aged, woody character of whisky, delivering a refined and complex flavour profile.

Sansho Bitters | 100ml | 27%

Sansho Bitters combines citrusy freshness with a spicy kick, delivering a unique flavour experience. The tingling sensation it provides brings playful complexity to your cocktails. Ideal for refreshing drinks or bold, bitter combinations like Amaro, Sansho Bitters elevates your creations with a strong yet captivating finish.

Hojicha Liqueur | 500ml | 20%

Hojicha Liqueur is crafted using carefully selected roasted green tea from Shizuoka Prefecture. Our unique production method enhances its smoky umami flavours, creating a truly premium experience. It pairs exceptionally well with whisky or rum, making it ideal for sipping cocktails. Enjoy it simply mixed with soda or cola for a refreshing twist.

Mizunara Liqueur | 500ml | 23%

Mizunara Liqueur features an elegant woody flavour combined with a herbal, medicinal note reminiscent of Japanese mug wort. Its herbal complexity makes it a versatile ingredient, comparable to liqueurs like Chartreuse or Fernet Branca, and it can be used as a substitute for those flavours. Enjoy it simply with soda or even mixed with milk for an intriguing experience.

Umeshiso Liqueur | 500ml | 21%

Umeshiso Liqueur is crafted with fully ripe, vibrant red ume plums and herbal red shiso, creating a rich and flavourful plum liqueur. Compared to traditional Umeshu, it is denser in flavour and has a slightly higher alcohol content. With cassis-like and red wine-inspired tasting notes, it can also serve as a substitute for cassis liqueur or various berry liqueurs. Enjoy it simply mixed with soda, tonic water, or sparkling wine for a refreshing sparkling cocktail.

Yuzukosho Liqueur | 500ml | 25%

Yuzukosho Liqueur combines the fresh citrus aroma of yuzu with a spicy kick from chili peppers. It’s perfect for adding a touch of spice and heat to any cocktail, giving your drinks an exciting and flavourful twist. You can enjoy it simply mixed with soda, tonic water, or ginger ale, or even blended with tomato juice for a delicious and slightly spicy flavour.

A Natural Fit with JBE Imports

JBE Imports has long been regarded as the go-to source for high-quality bitters in the UK, thanks to their dedication to sourcing exceptional, artisanal products. The addition of The Japanese Bitters to their portfolio further solidifies their position as the ultimate destination for bartenders and cocktail enthusiasts seeking innovative, high-quality ingredients.

Explore the Japanese Bitters range now, exclusively available through JBE Imports.

At JBE Imports, we are passionate spirits importers dedicated to fostering organic growth and building exceptional brands. With 20 years of experience in the industry, we pride ourselves on providing full support to our partners, forming strong and lasting partnerships. 

We go beyond mere importation; we are spirits education advocates, empowering our partners and consumers with knowledge and appreciation for the world of spirits. As activation specialists, we believe in bringing brands to life through innovative and engaging experiences. 

At JBE Imports, our mission is to be the leading importer that not only introduces outstanding spirits to the market but also acts as a trusted advisor, guiding our partners towards success. Together, we'll create a vibrant and thriving spirits industry, fueled by passion, expertise, and unwavering commitment to excellence.