Welcome "The Japanese Bitters" to JBE Imports – The UK’s Bitters Experts
We are thrilled to announce that “The Japanese Bitters” has officially joined the JBE Imports family, cementing their place among the most esteemed bitters experts in the UK. Known globally for their meticulous craftsmanship and devotion to quality, The Japanese Bitters brings a unique and refined approach to the world of cocktail enhancement.

Explore the Japanese Bitters range now, exclusively available through JBE Imports.
About Us
At JBE Imports, we are passionate spirits importers dedicated to fostering organic growth and building exceptional brands. With 20 years of experience in the industry, we pride ourselves on providing full support to our partners, forming strong and lasting partnerships.
We go beyond mere importation; we are spirits education advocates, empowering our partners and consumers with knowledge and appreciation for the world of spirits. As activation specialists, we believe in bringing brands to life through innovative and engaging experiences.
At JBE Imports, our mission is to be the leading importer that not only introduces outstanding spirits to the market but also acts as a trusted advisor, guiding our partners towards success. Together, we'll create a vibrant and thriving spirits industry, fueled by passion, expertise, and unwavering commitment to excellence.